“BRAIN” is a Japanese magazine specialized in advertising.  The magazine focuses on design, copywriting, commercial filming and the latest technology for advertising communication. In 2014, we had the honor to design their March cover. 

 

Our idea was to create a fun digital experience out of the magazine cover. We embedded a special AR code onto the graphic of the cover. Once the magazine readers scan the code using their computer, the code will show a digital graffiti spray paints for them to use. The readers can then create anything on the computer screen with this magazine cover.